Nike E-Business Essay - 2179 Words

1. Company name – What is the company doing in general? Nike is an American multinational corporation that is engaged in the design, development, manufacturing and worldwide marketing of footwear, apparel, equipment, accessories and services. They’re known universally for producing a wide range of sports equipment for the amateurs and the professionals. They’ve built their reputation thanks to a great marketing campaign and by sponsoring the most famous professional sportsmen. As of 2012, it employed more than 44,000 people worldwide. In 2014 the brand alone was valued at $19 billion, making it the most valuable brand among sports businesses. 1. Key partnership(s) – Is the company owned by or aligned with any other company?†¦show more content†¦4. 5. Key developments in the companys history – Include only important developments that are relevant to your explanations later on. Do not use a cut and paste of part of the company’s website for this section. One particular pair of shoes made a very different impression. They featured a new innovation based on an outsole designed for traction but were lighter than traditional training shoes. With a new logo, a new name and a new design innovation, Nike needed an athlete to endorse and elevate the new Nike line : Steve Prefontaine. He became a powerful ambassador for the brand after he graduated from Oregon, making numerous appearances and sending pairs of Nike shoes to prospective runners. Nike entered the 1980s on a roll, thanks to the successful launch of Nike Air technology. By the mid-1980s, Nike had slipped from its position as the industry leader, in part because the company had badly miscalculated on the aerobics boom, giving upstart competitors an almost completely open field to develop the business. Fortunately, the debut of a new signature shoe for an NBA rookie by the name of Michael Jordan in 1985 helped bolster Nike’s bottom line. A year later, Nike built on its momentum from the ‘Revolution’ campaign by launching a broad yet empowering series of ads with the tagline â€Å"Just do it.† In 1989, Nike’s cross-training business exploded, thanks in part toShow MoreRelatedNike Case Study Questions882 Words   |  4 Pages Nike Case Study Questions 1. Evaluate Nike by using the competitive forces and value chain models. Nike is one of the strongest sports brands, even though it is faced with competitors in the lines of clothing and shoe manufacturing. Nike constantly releases new products, and that keeps competitors from catching up to them. I can vouch for the quality of Nike, because I have had a pair of their shoes last me for over four years without any significant wear. Granted, the soles are worn to the pointRead MoreEssay on History of Nike and Ecommerce986 Words   |  4 PagesHistory of Nike and E-commerce Nike is a major publicly traded sportswear and equipment supplier based in the United States. 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